Outfit blogging? Yes, it’s a trend triggered by those with a need to share their personal style with the world. The blogs features attire, styling process and just about everything from high-end fashion to street buys.

The necessity to share their personal style with the world is the mother of invention for outfit blogging. One of my friends  began by shooting herself on a two megapixel phone camera, while others  skipped tea-breaks in office to click each other. Outfit blogging works because it is real women in wearable clothes on regular days with their flaws not photoshopped out. We’re far from perfect figures flaunting mini-skirts in high heels on ramps.

Spin-offs from outfit blogging have been tremendous. Some people give up news reporting to work as full-time stylists for celebrities, magazines and websites that reach them through their blog.  A very close friend landed her job as a fashion and beauty editor from an employer who followed her work online. A designer friend has even begun an online store of clothes and accessories hand-picked by her.

Despite all the international attention, most outfit blogs remain highly personalised spaces reflecting bloggers’ growth. Even as models for their outfits, they’ve evolved from eyes-on-the-ground awkward poses to learning how to work the camera,. For now, most outfit bloggers are concentrated in the bigger cities but the rage is catching on in smaller places as well. Styling Scholars is an irregular blog of headless pictures shot on a basic camera by two anthropology research scholars from. Despite their anonymity, they’ve caught the attention of India’s biggest bloggers for their quirky outfits. Proof enough that all you really need, is an eye-catching sense of style.

Shivmala Maanay
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